IBM critique les sites qui ne font pas attention aux données personnelles, mais ne fait pas mieux...
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"The online industry is
applauding IBM Corp.'s plan to withhold advertising dollars from North American sites that
do not post privacy policies, though some executives said the guidelines need widespread
adoption, not just on ad-supported sites.
Last week, No. 2 Internet advertiser IBM said it will spend its $60 million Web-ad budget
only on sites that display a clear statement on privacy, effective June 1. Web advertising
now represents 10% of IBM's total media budget.
"Our objective is not to cancel advertising, but to give people a financial incentive
to do something that we think every site ought to be doing," an IBM spokesman
said."
(From Advetising Age)